Estée Lauder, YouCam Makeup expand partnership with AR training program

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Estée Lauder, YouCam Makeup expand partnership with AR training program

By Gisselle Gaitan - 12/14/2017
Estée Lauder has announced that it will be expanding its relationship with Perfect Corp.,-owned YouCam Makeup. Previously the two companies collaborated by allowing consumers to virtually try on shades of lipstick in real-time through an app. Now the New York City-based company and the augmented reality channel will launch the Estée Lauder Augmented Reality Training, or ART, bringing to life a live AR makeup education program for the beauty brand’s 17,000 beauty advisors around the world.

“We are so excited to work with Estée Lauder to connect Beauty Advisors globally for live beauty training anywhere, anytime,” Perfect Corp., CEO, Alice Chang said. “Leveraging YouCam’s AR technology for beauty demonstrations allows for engaging, interactive and effective training in real time and at scale.”

The private channel aims to connect the Estée Lauder Brand connects with its beauty advisors and sales team by providing a training tool that utilizes AR technology to educate, entertain and inform. Allowing its advisors to interact virtually throughout the session, follow along on slide presentations and chime-in with real-time questions and feedback will help maintain the nature of training, the company said. Attendance, engagement and overall performance of trainers and participants also can be tracked, the company added.

“We are thrilled to continue our pioneering partnership with YouCam to bring mobile-based Augmented Reality training to our Beauty Advisors around the world,” Stephane de La Faverie, global brand president at Estée Lauder said. “We believe this is a turning point in beauty education and leveraging technology.”