Every Man Jack adds activated charcoal to deodorant

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Every Man Jack adds activated charcoal to deodorant

The charcoal trend continues to grow.

Every Man Jack, who recently unveiled its new collection of body washes, has become the latest brand to embrace the growing fad with the introduction of its new Activated Charcoal Deodorant.

Created with 97% naturally derived ingredients, the coconut-based product eliminates odor-causing bacterias, provides long-lasting protection, and is able to absorb both moisture and sweat due to its activated charcoal, the company said.

In addition, the deodorant features vitamin E and shea butter to soothe sensitive skin, essential tea tree oils to refresh, and is made without the use of aluminum, parabens, phthalates or dyes.

Every Man Jack’s Activated Charcoal Deodorant also is gluten-free, vegan and not tested on animals, the company said.

To use, consumers simply need to turn the dial to dispense the product, hold it onto the skin for five to ten seconds in order for it to soften and then apply it to the underarms.

The product is available for purchase in a 2.7-oz. size on the company’s website and select Target stores for the suggested retail price of $5.99.