Exuviance launches a 'breakthrough in sleeping beauty'

PRINCETON, N.J.-- NeoStrata's Exuviance brand has launched an Overnight Recovery Masque that it calls a breakthrough in "sleeping beauty."

The brand's new melt-in hydrogel sleep mask aims to treat damage from everyday factors such as pollution, UV exposure, humidity and extreme temperatures that threaten to dehydrate, weaken, and age skin.

"Daily exposure creates oxidative damage that can break down collagen and weaken skin's protective barrier," says Barbara Green, head of R&D and clinical research, NeoStrata Company, Inc. "This results in accelerated aging for a dry, dull complexion and increased vulnerability to future exposure."

The Exuviance Overnight Recovery Masque is formulated with a proprietary blend:

• Anti-Pollution Complex – A blend of Antioxidant Lilac Cell Culture Extract and PHA/Bionics helps neutralize the effects of pollution and environmental damage that can break down collagen and age skin

• Prodew – Refills deep reserves of Natural Skin Moisture (NMF), skin's natural moisture, restoring suppleness and comfort overnight

• PHA/Bionics and Evening Primrose Oil – Strengthen skins protective barrier for a stronger, more resilient complexion

The new Exuviance Overnight Recovery Masque, which has an MSRP of $65, is available now at ULTA and other retailers nationwide.