Finesse expands portfolio with new Color Lock hair styling aids

NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.

“We’ve taken the latest in color-saving technology and formulated it into high-quality styling forms that women are already using every day,” stated Randy Sloan, president of Lornamead. “Women who use Color Lock will get what they want most — longer-lasting hair color and beautifully styled hair — without having to add any extra products to their daily regimen.”

Finesse Color Lock styling products can be found nationwide starting in April at food, drug and mass at a suggested retail price of $3.99. The line includes a Color Lock mousse and hairspray.