Flamingo body care products land on Target shelves

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Flamingo body care products land on Target shelves

Flamingo, a women’s body care brand that was launched by the creators of men's grooming brand Harry’s, has made its retail debut at Target.

The line, which offers products that can be used before, during and after waxing or shaving, features five-blade razors, soft gel wax kits and body lotions among other items.

“We created Flamingo because there wasn’t a women’s body care brand we could relate to,” Allie Melnick, general manager of Flamingo, said. “We're excited to partner with Target to give more women accessibility to great products and continue expanding the honest dialogue around body care.”

Flamingo was created after a team spent years studying exactly what it is women need and their various pain points in body hair grooming and removal, the company said.

“Target is always looking for exciting digitally native brands to bring to our guests,” said Christina Hennington, the senior vice president of beauty, essentials, hardlines and services at Target. “First Harry’s launched in 2016, wowing our male guests, and now we can’t wait for our female guests to try Flamingo, the new line of shave and wax products created specifically for their needs.”

The brand's products can now be found in Target stores and online.