FragranceLock is targeting a new range of consumers with the recent unveiling of its new packaging, designed towards better communicating with consumers about the benefits of the product while standing out on the shelf.
The product, which has expanded distribution to CVS Pharmacy locations, is sprayed anywhere from 10 to 12 inches over where the user’s desired fragrance was sprayed. This leaves an invisible, breathable mesh on the skin, resulting in the deceleration of the fragrance’s natural evaporation cycle, meaning a longer lasting fragrance, the company said.
“By fine-tuning key attributes of the brand such as the new accessible price point and impactful packaging, our goal is to introduce FragranceLock to a wider consumer base extending the life of everyone’s favorite fragrance.” Lori Mariano, FragranceLock brand development, said.
The company also has had its product tested by users, which stated:
- 96.8% of the test panel said FragranceLock lasted 12 hours or more.
- 84.3% of respondents said their fragrance lasted twice as long than normal.
- 78.1% of women said it would make lives simpler without multiple fragrance applications.
- 96% of women liked the experience of using the product.
FragranceLock can be purchased in a 2.7-oz. bottle online or in CVS Pharmacy locations nationwide for the suggested retail price of $15.