Freeman Beauty expands portfolio with Eclos, C. Booth acquisitions


LOS ANGELES — Freeman Beauty has acquired Eclos, a skin care line infused with plant stem cells that stimulate skin's own stem cells to enhance a more youthful look, and C. Booth, a collection of skin care and bath products.

Financial terms of the deal were not disclosed.

Both lines were developed and grown by the team at Delicious Brands. Freeman Beauty will integrate these brands into its family of beauty products. “Freeman Beauty has always been about leading the industry with great beauty products at the intersection of science and nature,” stated Doug Hosking, CEO of Freeman Beauty. “From our long history with high-quality facial masks, to our industry-leading dry shampoo Psssst!, Freeman strives to make products that perform and are affordable. We are excited to bring the Eclos and C. Booth brands to our networks because of the incredible technology that is a perfect complement to our brand portfolio.”

"We are so happy to have found the right organization to take our fabulous brands to the next level,” added Colleen Rothschild, founder and CEO of Delicious Brands. Both Colleen and Stan Rothchild will continue to support Freeman as they further develop the Eclos and C. Booth brands.

Eclos is positioned as the first complete skin care regime available in the mass market that is formulated with plant stem cells at a value price. The suggested retail price ranges from $12.99 to $24.99. Eclos products are available nationwide at food, drug and mass stores, including Target, Ulta, Duane Reade, Walgreens, Rite Aid and Fred Meyer.

The C. Booth brand covers personal care needs, including cleansing, moisturizing and exfoliating. The skin care products function as a total system to promote beautiful, healthy-looking skin. C. Booth products are available nationwide at such retailers as Ride Aid and Ulta. The suggested retail price ranges from $4.99 to $19.99.

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