Gillette intros SkinGuard razor for sensitive skin

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Gillette intros SkinGuard razor for sensitive skin

Gillette has launched the latest addition to its family of products.

The Boston-based company, which is part of the Procter & Gamble portfolio, unveiled its new SkinGuard razor, which is designed to meet the needs of those who possess sensitive skin and to stop irritation.

SkinGuard, which is positioned between two spaced blades to gently smooth and flatten skin away from the razor blades during shaving, ensures hairs get trimmed at the surface levels and reduces tug and pull, while guarding skin from irritation, the company said.

“Gillette decided it was going to crack the code on irritation during the shave, and quickly saw that the majority of problems men experience are tied to a shave that is too close for their comfort level,” Jean Ibrahim, global grooming R&D leader at Gillette, said. “We challenged ourselves to rebuild the traditional razor from the ground up, optimizing for comfort above all else because we believe all men, including those who have sensitive skin, deserve to look and feel their best.”

The razor also absorbs the weight from the hand so blades press less on the skin, the company said.

“From our founding as a single-blade razor company to today’s latest innovation, Gillette has never stopped exploring ways to make the experience better for men everywhere,” Gary Coombe, president of P&G global grooming, said. “The introduction of Gillette SkinGuard addresses a real problem for millions of men — and represents our commitment to ensuring every man has access to a shave that feels as good as it looks, and helps him look, feel and be his best.”

Gillette’s SkinGuard will be on the shelves of major food, drug and mass stores nationwide beginning December 2018 and continuing into January 2019. One handle and cartridge will retail for $7.99, two refill cartridges for $8.99 and four cartridges for $14.99.