Gillette to the relationship rescue with new ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care

BOSTON — Procter & Gamble’s Gillette is promising a rust-free bathroom with its new Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care.



According to a recent survey by Gillette, 35% of American men say shaving messes are a frequent cause of arguments with their significant other — more than the 28% who cite leaving the toilet seat up as a reason. With that in mind, Gillette strives to revolutionize the way the world shaves, and now, is continuing that commitment with the launch of the new Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care that guarantees a rust-free bathroom.



The new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care features a no-rust plastic package design, a dispenser that leaves less mess and waste and a gel gauge that lets users see how much product remains. According to the same Gillette survey, these are welcome features, as men cite avoiding shaving messes (46%), preventing rust rings (39%) and knowing how much gel remains (48%) as improvements they would like to see in their shave gel.



To further upgrade the overall shaving experience, the Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care is formulated with a new cooling agent aimed at leaving skin feeling smooth, soft, cool and refreshed long after the shave.



Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care is now available at food, drug and mass merchandise stores nationwide for a suggested retail price of $4.99.