GSK Consumer Healthcare intros ProNamel Strong and Bright

WARREN, N.J. — GSK Consumer Healthcare’s ProNamel line of products has a new addition with ProNamel Strong and Bright. The toothpaste uses an optimized fluoride formulation that works to actively strengthen and protect acid-weakened enamel, the company said.

“Protecting and strengthening tooth enamel is the key to a healthy, white smile," NYU School of Dentistry associate professor and practicing dentist Dr. Jonathan Levine said. “Nearly half of American's don't know that once enamel is gone, it's gone forever. We rarely think about it, but our daily routines have a significant impact on our enamel health.”

ProNamel Strong and Bright uses controlled abrasivity sillicas to reduce wear on enamel during tooth brushing. It also freshens breath, reduces cavities and keeps gums healthy, according to GSK Consumer Healthcare.

The toothpaste is available in two flavors, Mint and Extra Fresh. The 3-oz. tubes have a suggested retail price of $5.99.