Hair plays large role in middle-aged consumers' self-perception, reports HairRx
In a new report released by HairRx in which 1,000 women between the ages of 30 to 60 years old were surveyed, it appears that hair overwhelmingly influences the way middle-aged women feel about themselves. In the study titled, HairRx Middle-Aged Hair Care Report, nearly 80% of those who participated admitted to having their personal outlook influenced by their hair.
When feeling confident about their hair, 39% admitted to feeling prettier, 37% were more confident, 21% said they felt happier and 21% admitted that hair does not affect their overall mood.
The report by the Philadelphia-based company also revealed:
When it came to addressing what each woman wanted to achieve with their locks, the top-five categories were strengthening, taming frizz, protecting color, reducing dryness and increasing volume.
"The HairRx Hair Care Report provides a glimpse into the mindset of middle-aged women who reveal just how much their hair care products affect their personal outlook, and their preference for customized shampoos and conditioners to fulfill that need," Ellen Langas, Co-CEO of ProfilePro, the parent company of HairRx, said. "We constantly invite customer feedback and utilize survey results like this so we can provide the ultimate customization experience."
When feeling confident about their hair, 39% admitted to feeling prettier, 37% were more confident, 21% said they felt happier and 21% admitted that hair does not affect their overall mood.
The report by the Philadelphia-based company also revealed:
- Most women ages 30 to 60 years old said they are not happy with their hair;
- Nearly 80% indicated that their hair can influence the way they feel about themselves, and more women want their hair to help them feel prettier and/or more confident;
- More than 50% said they spend less than 15 minutes on their hair each day;
- Scent is a priority, with about 83% stating that scent is either somewhat important or very important to them; and
- 61% prefer to buy shampoos and conditioners that are customized to address their personal hair care goals.
When it came to addressing what each woman wanted to achieve with their locks, the top-five categories were strengthening, taming frizz, protecting color, reducing dryness and increasing volume.
"The HairRx Hair Care Report provides a glimpse into the mindset of middle-aged women who reveal just how much their hair care products affect their personal outlook, and their preference for customized shampoos and conditioners to fulfill that need," Ellen Langas, Co-CEO of ProfilePro, the parent company of HairRx, said. "We constantly invite customer feedback and utilize survey results like this so we can provide the ultimate customization experience."