Head & Shoulders insures NFL star's hair

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.

Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.

He has not cut his hair in more than seven years, and his hair even has its own website, Troyshair.com, where fans can win such NFL prizes as a Super Bowl XLV VIP package all while learning about Polamalu's secret weapon -- Head & Shoulders Hair Endurance for Men.

"Hair Endurance for Men cleans Troy's scalp and hair to keep it looking full and thick despite the beating his hair takes on and off the field," stated April Anslinger, brand manager of Head & Shoulders. "We are proud to insure his hair knowing that Head & Shoulders is the essential part of the daily grooming regime that makes his hair so recognizable."