Hello Products’ activated charcoal mouthwash freshens breath

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Hello Products’ activated charcoal mouthwash freshens breath

By Gisselle Gaitan - 06/19/2018
Hello Products is continuing to innovate the way consumers care for their pearly whites by introducing a new innovation — featuring none other than activated charcoal.

The company’s new Activated Charcoal Extra Refreshing Mouthwash is formulated with the natural detoxifier to freshen breath and also is made from sustainable bamboo.

“We're super-psyched to bring the benefits of activated charcoal to the mouthwash category,” Hello founder Craig Dubitsky, said. “Finally, mouthwash that's as delicious and refreshing as it is effective, but without alcohol, artificial flavors, artificial sweeteners and synthetic dyes.”

As the name suggests, the mouthwash is black and features coconut oil, tea tree oil, xylitol, mint, spearmint and peppermint to keep breath fresh, the company said.

“We're on a mission to elevate every day, starting with mouths everywhere,” Dubitsky said. “We're purposeful in everything we do, and our packaging and sustainability are core to our ethos and ethics at hello. hello is now the fastest growing toothpaste brand in the United States and our activated charcoal paste is leading the way; our awesome new mouthwashes bring something innovative, effective, delicious and fun to the regimen, and we think our activated charcoal rinse is going to have folks falling black in love with their oral care routine.”

Hello’s new launch is vegan, gluten-free, cruelty-free and free from alcohol, dyes, artificial sweeteners, flavors and SLS/sulfates. It comes in a 16-oz. bottle that retails for $6.99 and is available for purchase at Amazon, Hello’s website and such retailers as Walmart, Target, Safeway and Albertsons.