Hello products channels charcoal to whiten teeth

MONTCLAIR, N.J. — The latest addition to hello products' toothpaste line uses black paste to whiten teeth. The company has introduced its hello activated charcoal whitening toothpaste. 

The black paste is formulated with charcoal and bamboo to remove surface stains naturally, polish and remove plaque, the company said, noting that the toothpaste also contains coconut oil to soothe teeth and mint leaves for fresh breath.  

“We are constantly striving for new ways to elevate the everyday and make our products as awesome and naturally friendly as they can be,” Craig Dubitsky, founder of hello products, said. “We created hello for people who are looking for products and brands that have meaning, that are effective for them and their families, and that have a distinct personality; we like to say we're making personal care personal again. People want effective products they can afford, a thoughtful experience that makes them happy, and a brand they can join. We're happy to give them the works, without compromise.”

The toothpaste will be available from the e-commerce sites of hello products, Amazon, Jet, and Lucky Vitamin beginning in November. In early 2018, the toothpaste will be available at major retailers for the suggested retail price of $5.99 for a 4-oz. tube.