New additions are coming to Hello Products’ Activated Charcoal line.
The Montclair, N.J.-based company has unveiled its new Activated Charcoal Epic Whitening Toothpastes and Activated Charcoal Infused Floss, which will be hitting Target shelves in February.
"We love to lead the way at hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we're psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone," Craig Dubitsky, founder of Hello, said. "We're on a mission bring meaningful magic to oral care routines everywhere, and we can't wait to bring this incredible collection of new pastes to Target shoppers."
New flavor additions to the collection include the Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai and Activated Charcoal + Dragon Fruit, which are fluoride-free and contain ingredients that are thoughtfully sourced, the company said.
In addition, the pastes look to remove stubborn plaque, whiten teeth, leave users with fresh breath and also are vegan, gluten free and made without the use of dyes, artificial sweeteners, flavors, parabens, SLS, microbeads and triclosan.
"Oral care was way too boring for way too long, and we're obsessed with bringing something more 'minteresting' to the category—products folks can actually fall in love with," Dubitsky said.
Hello’s new Activated Charcoal toothpaste will retail for $6.99 each and the Activated Charcoal Infused Floss for $4.99.