Henkel to kick off campaign underscoring youth fitness

SCOTTSDALE, Ariz. The maker of such brands as Dial and Purex is looking to help kids get in shape for the 2010 back-to-school season.

Henkel's 2010 Henkel Helps campaign --Henkel Helps Get Kids Fit -- will encourage parents, educators, students and community members to visit http://www.HenkelHelps.com to nominate their local school by answering a fundamental question with inspirational answers: "What Would Your School Do with $25,000 to Improve Youth Fitness?"

Henkel Helps Get Kids Fit will reward one deserving school with $25,000 to be used towards providing enhanced health and fitness relating to education, equipment, technology, resources and services for the well being of students. The individual who nominates the winning school will receive a one-year supply of product from Henkel. In addition to the $25,000 school contest, Henkel Helps Get Kids Fit also will launch a sweepstakes to win $5,000 in fitness cash.

The program will be supported by a comprehensive integrated-marketing campaign, including in-store signage and displays at key retailers nationwide, a national FSI drop timed to the campaign launch in August, an extensive online presence at HenkelHelps.com, through online advertising and via public relations and social media initiatives.

"In the last three years, Henkel Helps has worked to make people's lives easier, better and more beautiful," said Natalie Violi, corporate communications director at Henkel. "Our 2010 campaign, Henkel Helps Get Kids Fit, hopes to inspire communities around their schools' fitness programs and make a meaningful difference in the lives of kids, families and communities nationwide."