Huda Beauty unveils innovative liquid matte lipstick

NEW YORK -- Beauty blogger and entrepreneur Huda Kattan is launching a new take on liquid lipstick with a revolutionary formula.

Huda Beauty's new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with staying power.  

A wide spectrum of colors featuring timeless nudes, feminine pinks, deep reds, and the classic 90s brown beautify lips for hours without compromising comfort. Sixteen must-have colors can be used alone or combined to create the perfect color for any occasion. 

"I created Liquid Matte because I could never find a liquid lipstick that suited my needs.  This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for," said Kattan. "When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!"

The Huda Beauty collection consists of record-breaking false eyelashes that are favorites among celebrities, including the Kardashians, Jennifer Lopez, Eva Longoria, and Nicole Richie. In April, Huda Beauty launched long-lasting Lip Contours ($19) at Sephora, becoming one of the biggest launches in Sephora history within a few hours of its release. 

Huda Beauty Liquid Matte products will be available at Sephora and other retailers for $20.

With over 14 million followers on Instagram, Huda Kattan (@hudabeauty) is credited with unifying beauty trends across the globe and empowering women by giving them the tools to be confident. From coining the "T. rex pose" to sharing tips from her own professional makeup expertise, Kattan's fan-favorite tutorials often begin a ripple effect that take the beauty world by storm.