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Infusium23 restages formulas for two collections


NEW YORK — Infusium23 has introduced restaged formulas for its Repair + Renew and Moisture Replenisher collections and a new packaging redesign.

Repair + Renew with Keratin & Argan Oil boasts an advanced formula fortified with pro-vitamins, proteins and amino acids to strengthen hair and prevent damage. This line now includes a fourth SKU — Heat Tamer, which shields hair from the damaging effects of heat styling.

Moisture Replenisher with Avocado and Olive Oil blends vitamins, minerals and antioxidants to maximize hydration for silky, healthy hair. This collection is best for taming frizz, moisturizing dry scalp and detangling, the company said. Smoothing Crème has been added as a new product for those seeking a heavier leave-in treatment for reducing frizz and restoring shine without weighing hair down.

In addition to the restaged formulas, Infusium23’s packaging has received a redesign. The silver color and typography are offset by silver foil. The bottle shape has evolved for increased shop-ability and each product category has a different cap to help consumers easily identify products.

Infusium23 products have a suggested retail price of $6.99.


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