Innovation aids depilatories sales

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.