IRI, SPINS expand partnership to provide natural products insights to manufacturers

CHICAGO — IRI and SPINS on Tuesday announced their new joint effort to bring manufacturer clients information about the natural products industry from SPINS to IRI’s Liquid Data platform. The companies said the partnership is aimed at helping brands better understand the health-and-wellness space, build a targeted consumer-focused strategy, accelerate new product development and improve sales planning with retail partners.

“Consumer demand for health and wellness choices is growing rapidly, and manufacturers need the right road map to help them reach consumers with the products they want,” IRI president and CEO Andrew Appel said. “This solution answers that challenge with actionable insights for retail activation and new product development.”

SPINS will integrate 35 of its highest-demand health-and-wellness attributes into IRI’s platform to help highlight trends, from category-specific nuances to macro market trends, the companies said. The IRI Liquid Data platform includes built-in visualization, collaboration and authoring capabilities that can be enriched with client data in a tailored, private cloud deployment.  This collaboration marks the first integration of SPINS’ attribution, National Consumer Panel data and point-of-sale measurement in a single solution, the companies said.

“This partnership provides a powerful view of the health and wellness marketplace, integrating product attributes that drive shoppers’ purchase decisions, accelerating the largest growth opportunities available to manufacturers,” SPINS CEO Tony Olson said. “With plans to increasingly expand our alliance with IRI, this is just the beginning of our collective ability to influence and drive the current food revolution toward a more healthy and vibrant America.”