Irish Spring expands portfolio with new men's collection

NEW YORK — Colgate-Palmolive’s Irish Spring has introduced Irish Spring Signature for Men — a new line of body washes and bar soaps.



“Irish Spring has over forty years of heritage designing products specifically for men,” stated Bill Van De Graaf, VP and GM, U.S. personal care at Colgate-Palmolive. “Irish Spring Signature for Men combines the notable scents of Irish Spring with other product benefits, including exfoliating and moisturizing formulas.”

As part of the launch, Irish Spring has created, in partnership with an expert graphologist at the Graphology Consulting Group, an interactive tool to analyze and showcase guys’ personalities based on traits and flares in their signatures. Curious lads can give it a try at IrishSpring.com and enter for a chance to win a buddy trip to see their favorite football players get drafted in Chicago.



The new product line includes the Irish Spring Signature for Men Hydrating Body Wash, formulated with shea butter extract and a moisturizing technology that promises to deliver hydration to the skin after just one use. The line also features Irish Spring Signature for Men Hydrating Bar Soap, 3-in-1 Body Wash and Exfoliating Scrub Bar Soap.