Just For Men launches Control GX shampoo

NEW YORK — Just For Men on Monday launched its new shampoo, Control GX, which gradually reduces gray hair for subtle, permanent and natural looking results, the company said. The shampoo is designed to be a “smart shampoo” that can be used instead of a consumer’s usual shampoo for a couple of weeks until they achieve the amount of gray reduction they want. 

 

The shampoo mimics the universal pigment within a strand of hair to create every person’s natural hair color, Just For Men said. It is able to deliver permanent gray reduction in a shampoo because it releases pigment that is trapped inside layers of cleansing and conditioning molecules. The pigment is released when the shampoo is massaged into hair. 

 

"Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray," Ralph Marburger of Combe's Just For Men brand said.  "It easily fits into the routine of any guy who wouldn't use a traditional hair color."

 

Color GX is available nationwide as a shampoo and a combination shampoo/conditioner online and in stores for $7.99-$9.99. The brand said it works on any shade of hair except for redheads.