Kenneth Cole debuts New York City-inspired fragrance
NEW YORK -- Kenneth Cole is launching the next evolution of the brand's iconic, signature fragrance, Kenneth Cole Black.
Inspired by the fearless spirit of New York City, Black Bold is the perfect scent for the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make an impact, the company says. The new fragrance aims to push boundaries with strength, power and confidence. From the sleek, leather-like wrapped bottle design to the fragrance notes, Black Bold adds a dynamic new dimension to the Kenneth Cole fragrance collection.
"For more than 30 years, the company has embraced the essence of New York – its boldness, its energy, and its diversity," said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions. "I wanted Black Bold to do just that - to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition."
Kenneth Cole collaborated with Master Perfumer Harry Fremont of Firmenich to craft a scent that embodies the feeling of a strong masculine exterior with a confident yet caring interior, reflecting the beauty of human strength. Black Bold features top notes of citrus and herbal tones, rounded out with a blend of ground nutmeg and a touch of lotus flower. Finished with elements of wood and leathery musks, the fragrance contrasts between dark and light and allows the boldness within to come to life.
The Black Bold advertising campaign was shot by photographer Gregory Harris in New York and features model and artist David Alexander Flinn. The campaign will be supported by a robust print and digital campaign.
With a sleek bottle design that stays true to the Kenneth Cole brand, Black Bold incorporates a luxe leather-like material in a modern silhouette. The bottle elements are inspired by Kenneth Cole menswear.
Eau de Parfum 3.4 oz – $76
Eau de Parfum 1.7 oz – $58
Eau de Parfum 1.0 oz – $46
Kenneth Cole Black Bold will be available at Kenneth Cole stores, KennethCole.com, Macy's, Macys.com, and other major retailers in August.