Kid’s sunscreen touts benefits of early use

NEW YORK — Actor Hugh Jackman has taken on a new role — sun care innovator.

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Jackman and his business partner, Chris Clarke, have developed a new sun care line for children called Pure Sun Defense. Jackman was initially diagnosed with basal cell carcinoma in November 2013 and has since used his personal social media to emphasize the importance of wearing sunscreen.



Pure Sun Defense is geared toward children ages 3 years to 14 years old. As studies show, children under the age of 10 years who don’t apply sunscreen are 50% more likely to develop skin cancer as adults versus children who do apply sunscreen, according to the company.



To further engage children, Pure Sun Defense forged partnerships with Marvel, Disney and Universal studios that bring favorite characters to sun care from movies, including “The Avengers,” “Spider-Man,” “Despicable Me,” “Frozen” and “Princesses.”