Kimberly-Clark launches U by Kotex Fitness line

5/1/2017

DALLAS — Kimberly-Clark's U by Kotex brand, citing its recent survey in which three-in-five women surveyed say its more difficult to exercise during their period, announced the launch of its U by Kotex Fitness line of products.


The new line includes U by Kotex Fitness tampons, liners and pads. The tampons come in the brand’s Fitpak aimed at keeping them ready for use, and the liners are designed to move with the wearer, as are the pads, the company said.


As part of the launch, U by Kotex has teamed up with yoga teacher and body positivity advocate Jessamyn Stanley, who has more than 283,000 Instagram followers.


“U by Kotex is proud to be working with Jessamyn Stanley to help women feel confident and comfortable in their bodies,”  Kimberly-Clark’s U by Kotex brand manager Kade Applegate said. “She represents women beyond the traditional notions of fitness into a holistic view of health and wellness. Her straightforward attitude, killer moves and admirable confidence is the embodiment of the spokesperson we want to represent U by Kotex Fitness.”


The products will be available nationwide starting May 1. The company said consumers can request samples at UbyKotex.com and join the conversation with the hashtag #FindYourFitness.



 


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