Get summer ready with ImPress’ new press-on pedicure

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Get summer ready with ImPress’ new press-on pedicure

By Gisselle Gaitan - 05/17/2018
After introducing an extensive new line of lashes and press-on nails, Kiss is back with a brand-new innovation, but this time it’s for toes.

The Port Washington, N.Y.-based brand is catering to those who are in a rush or simply just don’t have the time to sit down for a pedicure, by introducing the new imPRESS Press-On Pedicure. No glue or drying time is required. Users simply peel and press to have their toes transformed.

“Our breakthrough imPRESS Press-On Manicure has had a finger on the pulse of beauty trends since 2012, becoming an iconic beauty brand in the process. We continue to build the brand by understanding our customer's wants and needs, which led to our latest innovation – the imPRESS Press-On Pedicure,” Annette Devita-Goldstein, senior vice president of global marketing at Kiss Products, said. “Consumers requested the same one-step process and special effects that they love for their manicures, for pedicures. We answered that call with this launch.”

The imPRESS Press-On Pedicure is available in 16 ready-to-wear designs that range from the classic French to on-trend gem, and nautical. Just like the brand’s Press-On Manicure, the gel finished nails stay in place due to its patented superhold technology with dual layer adhesive that is waterproof and stands up to everyday wear.

All styles can be purchased at imPRESS’ website and select styles will be hitting Walmart and Walgreens shelves in June.