Kleenex launches line of facial cleansing products

DALLAS — Kimberly-Clark’s Kleenex Brand announced Thursday that it would be expanding its reach into the facial cleansing category, launching the Kleenex Facial Cleansing Line. The products aim to keep skin healthy by using multi-layered, textured fabrics infused with pro-vitamin complex. 

 

The products will come in a dispenser, with refill packs available. The line includes Exfoliating Cushions, which are dual-sided to smooth and polish skin while cleaning with a  water-activated cleanser; Moist Facial Cleaning Wipes, which trap makeup, dirt and oil; Cotton Soft Pads; Moist Eye Makeup Removers, which use an oil-free remover to quickly remove eye makeup; and Shine Away sheets, which can remove oil without smudging makeup. 

 

"Kleenex has a strong heritage in making high-quality tissue fabrics, and we are extending that knowledge into new innovations for effective facial cleansing," senior brand manager Eniko Olah said.