Latest Sensodyne Rapid Relief toothpaste addresses sensitivity

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Latest Sensodyne Rapid Relief toothpaste addresses sensitivity

By Michael Johnsen - 02/28/2018
GSK Consumer Healthcare on Tuesday launched Sensodyne Rapid Relief, a new clinically-proven toothpaste that helps beat sensitivity in as little as three days with twice daily brushing.

“We know that the pain sensitivity sufferers experience can take the joy out of everyday activities like eating and drinking,” said Brenda Maggio, regional lead medical affairs at the Warren, N.J.-based company. “We're excited to introduce Sensodyne Rapid Relief to the U.S. market because it provides fast sensitivity relief we know consumers want.”

Sensitivity pain occurs when the dentin, the softer inner layer of the tooth, becomes exposed revealing small holes known as tubules. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain.

GSK Consumer Healthcare said that Sensodyne Rapid Relief has a unique formulation with stannous fluoride that starts to form a gel-like scaffold over exposed dental tubules from the first brush to provide fast relief from pain in three days.

“Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health. That is why Sensodyne is the No. 1 dentist recommended toothpaste brand for sensitive teeth,” Laura Saldana brand manager of Sensodyne, said. “The innovation behind Sensodyne Rapid Relief yet again proves our category leadership as we expand the Sensodyne portfolio to deliver trusted sensitivity relief fast.”

Sensodyne Rapid Relief is available online and at major retail stores nationwide in two flavors: mint and extra fresh. A 3.4-oz. tube retails for a suggested $5.49.