L'Oréal Paris taps Camila Cabello as next Elvive spokesperson

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L'Oréal Paris taps Camila Cabello as next Elvive spokesperson

By Gisselle Gaitan - 01/26/2018
L'Oréal Paris has unleashed its second phase of its Elvive Hair Care line, which previously debuted with a commercial for its Comeback campaign featuring actress Winona Ryder. The New York City-based company has announced that singer Camila Cabello will front the Extraordinary Oil Collection — part of the product line, which targets dry and undernourished tresses.

"I think a comeback is defined as struggling through something and having the strength and resolution to push past it," Cabello said. "For me, it was about taking chances, aiming high and believing that I was worth it. I can now finally hear everything my heart was telling me."

A hero treatment within the launch is the Extraordinary Oil Treatment, which is a multi-use leave-in product infused with camellia and golden sunflower oils. With just one use, hair is left 10 times more moisturized with no greasiness or weigh-down, the company said.

"We are very proud to partner with Camila for the launch of Elvive," Tim Coolican, president of L'Oréal Paris USA, said. "Elvive was designed to address the 80% of women in the United States who experience some form of hair damage daily. The line builds on L'Oreal Paris' commitment to creating innovative products, services and experiences that help people look and feel their best every day."

All Elvive products are available for purchase in mass food, drug and retail locations nationwide at the suggested retail price of $4.99, treatments on the other hand retail for $6.99.