L'Oréal Paris names inaugural hair colors of the year
L'Oréal Paris is looking to 2018 and beyond by revealing the brand’s first ever Hair Colors of the Year. The New York-based company has named Rose Blonde and Smokey Grays as the inaugural shades, and in addition will launch two new products to help consumers achieve these looks from the very comfort of their homes.
"This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe," Orrea Light, vice president of L'Oréal Global marketing beauty innovation and acceleration, said. "Through this process, rose gold and 90's-inspired grunge consistently emerged as the top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them."
The new L'Oréal Paris Superior Preference Rose Blonde was created with warm, rose gold tones for a multi-dimensional, rosy look according to the company. The Feria Glam Grunge collection will instead combine smokey undertones in four jewel-tones shades titled Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke.
"Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional," Daniel Moon, L'Oréal Paris hair color consulting colorist and owner of LA-based HAIR salon, said. "What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home."
In addition, the L'Oréal Paris 2018 Hair Colors of the Year program will be brought to life in advertising, tutorials and educational content on the company’s website.