L'Oréal Professionnel celebrates its 110-year anniversary

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L'Oréal Professionnel celebrates its 110-year anniversary

03/27/2019
L’Oréal Professionnel has reached a huge milestone.

The beauty brand celebrated its 110th anniversary by bringing together more than 200 internationally renowned hair artists, partners and celebrity friends for a night of fun at the Carrousel du Louvre in Paris.

Featuring a hair show titled “La French, Art of Hair Coloring,” the event also had musical performances and other surprises, the company said.

Hosted by the president of L’Oréal’s Professional products division, Nathalie Roos, and the international manager of L’Oréal Professionnel, Marion Brunet, the brand’s new international spokesperson, Alexa Chung was also in attendance.

Models styled by such hair stylists as Adir Abergel, Anh Co Tran, Khun Gong, Godhands Joe, Odile Gilbert and John Nollet, the hair show paid tribute to L’Oréal Professionnel’s roots and the French style, the company said.

In addition, guests also were invited to see 110 years of innovation through all of the brand’s iconic products of the past, as well as its new Majirel Glow and Style My Hair Pro innovations.

The show, which was broadcast live on social media to all of the beauty brand’s communities across the globe, also featured performances from Juliette Armanet, Hollysiz and DJ sets from Kiddy Smile and Ofenbach.

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