Madison Reed’s balayage kit simplifies the perfect highlight
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Madison Reed is making obtaining the highly-desired balayage hair trend much easier to obtain.
The San Francisco-based company is introducing consumers to the Light Works, its first ever, at-home highlighting kit.
Created by a team of experts from the brand, the product offers the same two-step process — lightening, then toning to refine color — that is used in salons for natural-looking, balayage highlights.
“Madison Reed was founded to improve the hair color experience for the millions of women regularly coloring their hair at home,” Amy Errett, CEO and founder of Madison Reed, said. “With the introduction of Light Works, we are now reinventing highlighting and making it attainable for women to achieve 'lived-in' highlights for hundreds of dollars less than you'd spend at a salon.”
Featured in the kit is a powder-free, clay-based cream lightener; patent-pending wishbone balayage applicator for a precise and drip-free application; and four demi-permanent toning shades to refine highlights.
Also included in the Light Works kit is one application of the brand’s Bond Building Cleansing Treatment, which fortifies highlighted hair and helps prevent future breakage, the company said.
“I have traveled the globe and worked in top salons for over three decades, and I've never seen an at-home highlighting kit that works like Light Works,” David Stanko, VP of technical design and education at Madison Reed, said.
Each kit is made without ammonia and contains no harsh odors, the company said. Light Works kits currently are available for purchase online at the company’s color bars for the suggested retail price of $44.95 and $35.95 for members. Light Works also will hit Ulta Beauty shelves at a later date.
The San Francisco-based company is introducing consumers to the Light Works, its first ever, at-home highlighting kit.
Created by a team of experts from the brand, the product offers the same two-step process — lightening, then toning to refine color — that is used in salons for natural-looking, balayage highlights.
“Madison Reed was founded to improve the hair color experience for the millions of women regularly coloring their hair at home,” Amy Errett, CEO and founder of Madison Reed, said. “With the introduction of Light Works, we are now reinventing highlighting and making it attainable for women to achieve 'lived-in' highlights for hundreds of dollars less than you'd spend at a salon.”
Featured in the kit is a powder-free, clay-based cream lightener; patent-pending wishbone balayage applicator for a precise and drip-free application; and four demi-permanent toning shades to refine highlights.
Also included in the Light Works kit is one application of the brand’s Bond Building Cleansing Treatment, which fortifies highlighted hair and helps prevent future breakage, the company said.
“I have traveled the globe and worked in top salons for over three decades, and I've never seen an at-home highlighting kit that works like Light Works,” David Stanko, VP of technical design and education at Madison Reed, said.
Each kit is made without ammonia and contains no harsh odors, the company said. Light Works kits currently are available for purchase online at the company’s color bars for the suggested retail price of $44.95 and $35.95 for members. Light Works also will hit Ulta Beauty shelves at a later date.