PRINCETON, N.J. and SEATTLE, Wash. — Consulting and sales services firm Market Performance Group recently announced a partnership with e-commerce management solutions company IdeoClick that will allow MPG to add e-commerce capabilities to its suite of offerings.
“We are working with our clients to rethink their business models, organizational structures and capabilities, and approaches to category management, marketing, and supply chain,” MPG founder and managing partner Marc Greenberger said. “The partnership between MPG and IdeoClick will combine the unique expertise and deep industry knowledge and quality of the MPG team with the cutting-edge e-commerce expertise of IdeoClick to deliver strong end-to-end e-commerce solutions for our clients.”
According to IRI, by 2022, about 18% of sales in the non-food sector are expected to be done through e-commerce. IdeoClick CEO Justin Leigh has served as a product manager for Amazon, and both Leigh and IdeoClick chairman Tom Furphy, who was previously Amazon VP consumables and Amazon Fresh have experience in e-commerce, particularly with Amazon.
“We are eager to put our team, tech platform, and workflow systems to work for MPG’s clients,” says Leigh. “By combining technology and e-commerce expertise with proven retail channel strategy and execution, we’re able to make online success a frictionless and achievable goal for brands.”