Maybelline New York launches new Color Elixir by Color Sensational

NEW YORK — Maybelline New York is inspiring women everywhere to feel the magic with the launch of the new Color Elixir by Color Sensational lip color.



Available as of November, Color Elixir aims to address the age-old issue of finding a lip color that provides a smooth, shiny finish without drying. Maybelline New York has created a combination of potent color extract for full coverage, concentrated balm for a cushiony hug, and glass shine serum that neither feels neither sticky nor heavy, the brand stated.



Color Elixir delivers the look thanks to its smoothing angora crush applicator that has a leaf shape with an ultra-precise tip for flawless application. Composed of long and short fibers, the brush smoothes lip color perfectly onto lips.



The collection is available in 20 shades and has a suggested retail price of $8.99.