Michael Buble writes a fragrant love song to his fans

NEW YORK -- Michael Bublé has just launched his first fragrance, and the scent sold out in less than 24 hours during its premiere on HSN.

Described as “a floral oriental gourmand, encompassing the iconic flowers of love,” By Invitation is a fragrance that’s enlightened with a fresh fruity accent. Starting with top notes of red fruits and bergamot with added heart notes of lily of the valley, wild jasmine and spicy inflections of peony, By Invitation wraps with a warm base of sandalwood-musk and addictive vanillas.

“HSN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,” said Tamara Steele, SVP, US Prestige Beauty Group at Elizabeth Arden.  “From the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.”

The new Buble fragrance is available now at retailers nationwide.