ModiFace, Samsung partner on AR-powered Galaxy camera

3/5/2018
ModiFace is taking yet another huge leap in the world of augmented reality by partnering with Samsung. The Toronto-based company announced the integration of its AR technology into the Samsung Bixby platform, which will allow users to see real-time makeup looks on live video from the Galaxy S9/S9+ devices.

Running at 30 frames per second, the facial makeup simulation technology utilizes precisely mapped shades from top beauty brands, and renders realistic augmented reality effects within Bixby, the company said.

"We are delighted by the partnership with Samsung, and especially by enabling our technology to be directly used within the default camera application within Bixby. This allows billions of users to have immediate access to ModiFace's industry-leading beauty simulation technology, while at the same time enabling leading beauty brands to reach new customers on an unprecedented scale," Parham Aarabi, founder and CEO of ModiFace, said.

This partnership will allow for nee brands and features to be integrated into Bixby, enabling looks, colors and styles to be tried on by users and product offerings to be continuously updated and refreshed, the company stated.
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