Moroccanoil dives into color care with new collection
Known for its argan-oil infused products, Moroccanoil is diving into new territory by launching a new collection created for colored hair.
The Moroccanoil Color Complete Collection is the New York City-based brand’s first major step into the color space, and addresses everything from color-degradation to color-change and fade with products for the home and salon.
"It's an exciting time for the brand to enter the color care category with breakthrough argan oil-infused technologies, especially as we now celebrate ten years of innovation," Moroccanoil co-founder Carmen Tal said. "Thanks to the Moroccanoil Color Complete Collection, the days of having to choose between healthy hair and rich, vibrant color are finally over!"
According to the brand, the collection is scientifically proven to extend color life and vibrancy by 100%. It also introduces exclusive ArganID technology, which infuses argan oil deep into the cortex of the hair while simultaneously repairing and sealing for optimal color retention.
To raise awareness about the line, a group of five digital ambassadors — called the Moroccanoil Color Collective — with different hair colors and textures will share their journey to hair confidence using products from the line.
The collective will include a group of women from the fashion, beauty and lifestyles industries such as Blair Eadie of Atlantic Pacific, Jessica Wang of Not Jess Fashion, Lisette Bagley of Luhhsetty and Zanita Whittington of ZanitaZanita. An additional partnership with Sephora and Sangyay Chen of Its Sang Time also was announced.
Moroccanoil’s Color Complete Collection is available for presale on the brand’s website and will hit select national retailers’ shelves on May 1.
The Moroccanoil Color Complete Collection is the New York City-based brand’s first major step into the color space, and addresses everything from color-degradation to color-change and fade with products for the home and salon.
"It's an exciting time for the brand to enter the color care category with breakthrough argan oil-infused technologies, especially as we now celebrate ten years of innovation," Moroccanoil co-founder Carmen Tal said. "Thanks to the Moroccanoil Color Complete Collection, the days of having to choose between healthy hair and rich, vibrant color are finally over!"
According to the brand, the collection is scientifically proven to extend color life and vibrancy by 100%. It also introduces exclusive ArganID technology, which infuses argan oil deep into the cortex of the hair while simultaneously repairing and sealing for optimal color retention.
To raise awareness about the line, a group of five digital ambassadors — called the Moroccanoil Color Collective — with different hair colors and textures will share their journey to hair confidence using products from the line.
The collective will include a group of women from the fashion, beauty and lifestyles industries such as Blair Eadie of Atlantic Pacific, Jessica Wang of Not Jess Fashion, Lisette Bagley of Luhhsetty and Zanita Whittington of ZanitaZanita. An additional partnership with Sephora and Sangyay Chen of Its Sang Time also was announced.
Moroccanoil’s Color Complete Collection is available for presale on the brand’s website and will hit select national retailers’ shelves on May 1.