MZB Accessories helps Green Babies launch baby body care line

NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.

The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.

"Green Babies' track record for quality and safety in organic baby products is unparalleled," stated Amy Alperin, VP personal care division at MZB Accessories. "With MZB's pedigree as one of the oldest and most established manufacturers, we've collaborated to make a wallet-friendly green product that every parent can bring home in their reusable shopping bag."

MZB Accessories — at the helm of the product's design, production and distribution — counts Disney, Nickelodeon and Crayola among its children's personal care licensing partners. Since 1994, Green Babies has been at the forefront of the natural and organic children's care movement, offering certified organic cotton layette and clothing, wooden toys and natural parenting books.

The line contains plant- and fruit-derived, vegan and certified organic ingredients that are not tested on animals. Green Babies body care products are free of petroleum and phthalates and have been vetted by independent third-party labs to be hypoallergenic and tear-free. All product packaging is made with a minimum of 50% post-consuming recycling materials.