Nair adds Nourish Skin Renewal, gauges millennial women’s biggest problem areas

EWING, N.J. — As it launches its latest product, Church & Dwight’s Nair is highlighting consumer research that gauged women’s biggest problem areas when it comes to hair removal.

The company’s survey found that 72% of all women said their bikini line was the most problematic area in terms of unwanted body hair, followed by underarms and legs, which 58% and 52% of the respondents highlighted as problems, respectively. The survey also found that 1-in-2 millennial women said that unwanted body hair has made them feel self-conscious, less confident or insecure, more younger millennials said they feel less confident as a result of unwanted body hair than older ones (57% versus 48%).

When it comes to shaving, 56% said shaving is time-consuming and 44% said it irritates their skin, with 72% saying their hair grows back too quickly after shaving. In an effort to combat some of these problems, Nair is introducing its Nair Nourish Skin Renewal for legs and body, as well as for the face. The company said it contains natural grape seed oil and antioxidant-rich resveratrol.

In addition to the launch, Nair has partnered with ThisThatBeauty.com founder and beauty expert Felicia Walker Benson.

"I am so excited to be working with Nair as one of the things I emphasize about beauty is that everyone is different — and that applies to our problem areas and finding solutions for them. For me, the combination of being a mom with limited time, traveling extensively, and having super sensitive skin makes every area of mine feel like a problem area, and I'm excited to show my fans how Nair products care for your skin, cut down on time, and make hair removal easier than ever."