National Sales Solution, Retail Smarter team up to present seminars at ECRM Europe


ST. LOUIS — National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

Otto and Echele will present “An Insider’s Guide to a Successful U.S. Launch” on Feb. 16 for attendees of the European Beauty and Personal Care event. The second seminar will be on Feb. 18 for attendees at the European Health Care, Vitamin, Diet and Nutrition event. Both conferences will be held at the Intercontinental Carlton Cannes in Cannes, France.

ECRM, which stands for Efficient Collaborative Retail Marketing, provides business solutions to the retail industry to help buyers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.

The Beauty and Personal Care event encompasses items within the cosmetics, skin care, sun care, toiletries, bath, hair care, fragrance and personal care areas of the store. The Health Care, Vitamin, Diet and Nutrition event will include OTC health care, first aid, wound care, foot care, eye care, ear care, home health, cosmeceutical and dermo-cosmetics, as well as vitamin, diet and food supplements.

Otto and Echele, both veterans of global consumer packaged goods companies, now focus on helping small and medium-sized brands. Through a strategic alliance, Otto’s NSS handles sales management, while Echele’s Retail Smarter specializes in marketing and supply chain. In recent years, the pair have helped several brands enter the United States.

Otto and Echele will discuss the U.S. market opportunity, entry methods, cultural differences and the successful products to market process. Their presentation will be Feb. 16 and again Feb. 18 from 5:30 pm to 6:30 pm.

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