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New celebrity stylist-developed rotating curling iron offers greater styling versatility


NEW YORK — Following the creation of the Beachwaver Pro rotating curling iron, celebrity hairstylist Sarah Potempa has introduced her latest innovation — the Beachwaver S1.

The new curling iron rotates on its own in both directions, allowing users to create three different styles ranging from defined curls and loose beachy waves to coveted glam waves with the touch of a button. With a customized 5.5-inch lightweight, ceramic barrel that evenly distributes heat, LED digital temperature control, ergonomic handle and beveled no-kink, the new patent-pending Beachwaver S1 offers users the same professional quality features as the original Pro version, with additional user-friendly options ideal for the hair-tool beginner or for those with shorter styles.


An arrow button and fast/slow speed switch gives women the ability to return the clamp to the home position for easy styling, allowing users to safely rotate their way to perfect waves in as little as 10 minutes.

It is available exclusively at Ulta Beauty and for $129.


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