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New multipurpose Shave Butter launches at Rite Aid


AUSTIN, Texas — Rite Aid stores nationwide now offer the newly launched Shave Butter, an all-in-one shaving cream and moisturizing after-balm by van der Hagen Enterprises, a maker of skin care and grooming products.

Rite Aid is the first retailer to offer the Shave Butter, which is created for multipurpose use with skin care benefits both during the shave process itself and afterward. Using a small amount of butter once finished shaving, any remaining product is massaged into the skin as a hydrating post-shave moisturizer and balm.

"As one of the most well-respected stores in the nation, we couldn't be happier Rite Aid is the first retailer to offer our new Shave Butter," stated Marty van der Hagen, CEO of van der Hagen Enterprises. "Created for dual-purpose use, this product is enriched with natural oils and butters, ensuring Rite Aid shoppers get a closer, smoother shave for less."

Suited for the grooming needs of both men and women alike, van der Hagen's Shave Butter promises to soften stubble, reduce razor burn and hydrate skin. Ingredients include shea butter, mango butter, cocoa butter, glycerine, macadamia nut oil, stearic acid and cetyl alcohol.

Rite Aid, a longtime partner and distributor of van der Hagen products, will carry the Shave Butter at 4,500 locations across the United States. The price is $6.99.

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