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New Schwarzkopf ULTÎME hair care developed with beauty icon Claudia Schiffer


NEW YORK — Schwarzkopf ULTÎME, the first hair care brand exclusively developed with supermodel Claudia Schiffer, has officially landed in the United States, rolling out exclusively in Walmart stores this month.

The 74 SKU-collection is comprised of care, styling and color products. The range combines Schiffer’s beauty insights from catwalk shows and fashion shoots, with the hair expertise of Schwarzkopf.


Ten years in the making and developed alongside 34 scientists, new Schwarzkopf essence ULTÎME features Schwarzkopf's precious ULTÎME-4-Complex: a combination of pearl essence, panthenol, refined protein and keratin. Priced at $6.97 each, the new essence ULTÎME includes Omega Repair & Moisture (5 SKUs), Biotin+ Volume & Vitality (5 SKUs), Satin Frizz-Control & Protect (3 SKUs) and Diamond Color & Radience (5 SKUs).

The new styliste ULTÎME ($6.97 each) features high-performing micro-fix technology: powerful performing products with perfect and long-lasting effects for incredible hairstyles. The line includes Biotin+ Volume & Vitality (4 SKUs), Elastic Curls & Moisture (3 SKUs),  Crystal Shine & Hold (3 SKUs) and Satin Frizz-Control & Protect (4 SKUs).

The new color ULTÎME ($9.97 each) is available in 26 colors in high-definition shades: Iconic Blondes, Flaming Reds, Deep Brunettes and Magnificent Blacks.


There is also the new Keratin color ULTÎME ($9.97 each), which is specifically formulated for mature hair. Keratin color uses Unique Collagen Care Complex and Skin Flattering Pigments to deliver younger, fuller looking hair in 30 minutes. Keratin coloration acts as a treatment to help repair highly processed, damaged hair with up to 80% less hair breakage. It is available in 16 different colors, delivering 100% gray coverage with a low-odor coloring experience thanks to the ammonia control technology.


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