New Softlips Cube Hello Kitty collection to hit retail

TORRANCE, Calif. — Sanrio, parent company of Hello Kitty, and The Mentholatum Co.'s Softlips Cube 5-in-1 Lip Care will partner to launch a new lip balm collection beginning in July.



Packaged in a glass-like cube, each flavor is inspired by some of Hello Kitty's favorite things. The Softlips Cube Hello Kitty collection aims to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen.



"Softlips has provided premium lip balms with a flavorful twist to women for over 20 years, and we are thrilled to team up with Sanrio for the new Softlips Cube Hello Kitty collection. This collaboration is the perfect fit for Softlips Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," stated Jean Legros, VP of sales and marketing, The Mentholatum Co.



The collection will debut with two Hello Kitty personalities and corresponding flavors, "Smart" with a crisp apple flavor and "Pretty" with a sweet passion fruit flavor, followed by "Cute" with a strawberry banana flavor in September. The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November.

 

The individual Softlips Cube Hello Kitty balms will retail for $3.49 each and the four-piece gift set for $12.99 at retailers nationwide.