New SPINS, Shelvspace partnership aims to improve execution in natural food channel
CHICAGO - SPINS on Thursday announced a partnership with Shelvspace, a provider of cloud-based sales technology for the consumer packaged goods industry, that will provide suppliers and their retail partners a better way to manage execution at the store shelf and prevent common issues such as out-of-stocks or poor displays.
“Combining SPINS’ store-level data with Shelvspace’s mobile technologies will create a game-changing competitive advantage for increased profitability in the natural, organic and specialty industries,” stated SPINS CEO Tony Olson. “Extending the value of our services though this partnership arms both brand managers and sales teams with better intelligence to drive sales, promotions, and overall execution to win at the shelf.”
“The power of SPINS, our cloud solution and the benefits of our shared partners gives the industry a simple and cost-effective way to manage store-level execution,” stated Shelvspace CEO Dave Albertson. “We are thrilled with the new opportunities this will provide for both emerging and category-leading brands to grow their business.”
The Shelvspace sales cloud software creates real-time visibility by providing data, reporting and execution all in one view. Shelvspace empowers marketing and sales teams with new ways to increase sales and gain distribution. The solution also supports several plug-and-play integration opportunities, including the services of crowdsourcing audit company Field Agent, to give sales teams a complete solution without the need to integrate multiple data sets or systems.
The primary challenges for the CPG industry operating in the natural and specialty space have been a lack of store-level visibility and the significant expense of supplying brand representatives in stores, the companies noted. CPG companies can lose 20% or more of overall sales potential by failing to identify and fix everyday problems occurring at store level. The combined partnership not only provides a simpler and more cost-effective approach, it also provides suppliers with new ways to measure performance and make forward-looking decisions that offer a competitive advantage.