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Nice'n easy names Christina Hendricks brand ambassador


CINCINNATI — Procter & Gamble’s nice’n easy has selected actress Christina Hendricks as its brand ambassador, representing the brand’s new “Shift a Shade” campaign inspiring women to make a hair shade shift to find their true color.

 “I’m so excited about being the new nice’n easy ambassador,” Hendricks said. “It’s a product I’ve been using ever since I went red. I love that the results from nice’n easy are so natural looking; I know it’s going to turn out natural and beautiful, and I don’t have to worry about it. People never believe that I do my hair color myself at home. They say, ‘You don’t do your hair at home by yourself, do you?’ and I always reply and say ‘I honestly do!’ I like that I can trust the brand and product and that I can have it in my drawer at all times for when I need it.”

Naturally a dark blonde, as a young girl Hendricks was first inspired to color her hair red by the fictional heroine of LM Montgomery’s books, "Anne of Green Gables." Finally making the leap early in her career, Hendricks colored her hair for an Italian editorial shoot using Clairol hair color and it’s been her color ever since, through the beginnings of her acting and modeling career to all seven seasons of “Mad Men.”

The announcement comes when the world’s beauty experts are talking about red as the hair color of the season — from muted strawberry to vibrant auburn, Hendricks’ iconic red hues have never been more on trend.

Jacky Ouyang, Clairol brand director, said, “Christina Hendricks truly embodies nice’n easy and especially the Shift a Shade campaign, which is about finding hair color that is true to you — color so natural-looking that no-one would know it wasn’t the color you were born with — it’s the perfect pairing.”

The nice’n easy Shift a Shade advertising campaign featuring Hendricks will air from January in the United Kingdom, Ireland, United States and Canada.

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