Nielsen expands Connected Partner Program

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Nielsen expands Connected Partner Program

By Michael Johnsen - 01/12/2017

NEW YORK  — Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen has shown early success with its open ecosystem of third-party partners. On Thursday, Nielsen announced an expansion of its Connected Partner Program member roster to include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.

"As retailers navigate this new retail world, we believe that collaboration is a crucial component to omnichannel success," stated Chris Morley, president of Nielsen, U.S. Buy. "Our connected partner approach enables a higher level of teamwork and collaboration. We are encouraging connections – not just connecting data, but connecting teams, vendors and media agencies to bring true open source to the retail industry."

Big data analytics company 1010data enables retailers and manufacturers to ask and answer any question of their data, while ciValue helps retailers drive customer loyalty by allowing them to personalize marketing and promotions down to the customer. New connected partner, RangeMe supports yet another retailer challenge: new product discovery.

The Nielsen Connected Partner Program is an industry first, Nielsen noted, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem, removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen's data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.

"By integrating Nielsen data into the 1010data Insights Platform, retailers - and manufacturers - can supercharge their analytics," said Sandy Steier, CEO 1010data. "With a unified view across their business of all of their own data and Nielsen data, retailers and manufacturers can harness one another's expertise to find buried insights, high-level trends and opportunities for business improvements."

These partners join a list of 13 companies that are already a part of the Nielsen Connected Partner Program. Those partners are: Applied Predictive Technology, Chuze, BasketSavings, Destini, Eversight, Evolita, MarketTrack, MediaFly, Pathformance, PivotStream, Prevedere, ShopAdvisor and TABS Analytics.