Nielsen expands relationship with Family Dollar
NEW YORK — Nielsen announced Wednesday that it has expanded its relationship with Family Dollar as the architect and exclusive provider of Family Dollar's Trading Area and custom product hierarchy.
"We could not be more proud that Family Dollar has chosen Nielsen as its sole provider of its Trading Area and custom product hierarchy release," stated Rob Hill, EVP, retail services at Nielsen. "We are looking forward to working with Family Dollar to provide the integral insights it needs to continue to grow its business in today's highly competitive marketplace."
Effective immediately, Nielsen will begin work on creating exclusive trading areas and a retail defined hierarchy on behalf of Family Dollar. Through a dedicated team, and access to Nielsen tools such as Pricing Analytics, Integrated Point-of-Sale and Scan delivery of Nielsen's Answers On Demand data, Segmentation and custom survey analytics.
For the past 14 years, Nielsen has been a strategic resource to Family Dollar, tracking and supporting its upward trajectory and growth within the dollar channel space. According to Nielsen, the syndicated data company covers metrics for 90% of the total U.S. dollar channel market.