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Nielsen Holdings elevates two executives


NEW YORK — Nielsen Holdings on Monday announced that Rick Kash has been appointed vice chair and will join CEO David Calhoun and vice chair Susan Whiting in the office of the CEO. Nielsen also named Mitchell Habib COO.

Kash is the founder of the Cambridge Group, a part of Nielsen and one of the world’s preeminent growth strategy consulting firms. Most recently, Kash served as chairman of the Cambridge Group. “Rick has dedicated his career to understanding consumer demand and helping clients use consumer demand as a business model to operate their companies and as a strategy to grow profitably,” Calhoun said. “We look forward to his expanded role and contributions.”

Kash is the co-author, with Calhoun, of "How Companies Win" and is the author of "The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits." "How Companies Win" was named among Fast Company’s “Best Books for Business Owners" (2010) and CNN Money’s “Five Business Books You Can Really Use” (November 2011).

Prior to founding the Cambridge Group, Kash co-founded Nielsen’s micro-marketing supermarket and mass merchandiser information system used by consumer packaged goods marketers. He is a member of the U.S. Senate Business Forum and the chairman of Genus Oncology, a research partnership with Harvard’s Dana Farber Cancer Institute.

Habib has led the Global Business Services organization since its inception in 2007. His appointment acknowledges the significant contributions the Global Business Services organization has made and continues to make in productivity and innovation, and recognizes Habib’s role in leading the organization as the primary delivery vehicle for all Nielsen data and measurement, globally.

Prior to joining Nielsen, Habib served as chief information officer for Citigroup's North America Consumer Businesses and, before that, as CIO for Citigroup's North America credit cards division. Habib also has held leadership positions at prominent global firms, including Ernst & Young and several major divisions of General Electric, during his 25-year career.

The appointments are effective Jan. 1.


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