Nivea to present Bikini Bash in Vegas
NEW YORK What happens in Vegas, stays in Vegas? Not this time. The third annual Bikini Bash, hosted by Cosmopolitan and presented by Nivea of Beiersdorf, will be held on May 24 at the Planet Hollywood Resort & Casino in Las Vegas.
Hundreds of women in bikinis will gather poolside to spell out the word “c-o-s-m-o” for North America’s largest swimsuit photo shoot. The aerial shot will ultimately run in the August 2010 issue of Cosmopolitan.
“Nivea is excited to continue its partnership with Cosmo to host the ultimate pool party with the excitement and sexiness of Las Vegas as our backdrop,” stated Nicolas Maurer, VP marketing for Beiersdorf. “Cosmopolitan covers the issues that are most important to young women and we join their mission to help women feel their most fearless and confident. The Cosmo Bikini Bash provides the perfect setting for Nivea to encourage women everywhere to adopt a healthy lifestyle including nutrition, fitness and skin care so they will feel their bikini best this summer.”
The event also will include:
- Gift bags include new Nivea Good-bye Cellulite fast acting serum and advanced formula gel cream
- Free limited edition designer bikinis from Nivea designed by Shay Todd (for the first 1,000 girls to arrive)
- Cosmopolitan booth, sponsored by Gillette Venus, where girls can upload their cover photo on Facebook using Step Logic technology